The largest CEMS event in Central and Eastern Europe is finally coming to Prague! From April, 5^th to April, 8^th 2017, more than 150 CEMSies, corporate partners and academics will gather in our beautiful city to make the CEMS V4 Conference a smashing success! What if you were part of it?

Have you ever wondered why you were using Mail on iPhone and Gmail on Android? Do you remember when you were clicking on “I’m a Fan” instead of “Like” on Facebook? Have you ever thought of your mall or local airport’s layout? Do you remember that one time you bought that extra pair of jeans? All these questions have one point in common: behavioural economics.

Behavioural economics

Behavioural economics refers to all the social, psychological, emotional and cognitive factors that influence economic decisions. The V4 Conference, along with its partners, will dive into the topic and try to figure out how companies can influence consumers towards a better choice; for the benefit of both parties. We will go on a discovery journey to learn more about the intricacies of people’s mind.

We have partnered with top-companies from all industries to tackle the subject and bringing it to life. They will share their expertise and knowledge to CEMSies from V4 countries and beyond. You can expect compelling workshops, eye-opening conferences and challenging competitions.

As a CEMS event would not be the same without its social happenings, we planned it so that you leave the conference with 149 new friends. Trust us, we have your back! From breakfast to dinners, cocktails to night outs and day-long socializing, you will remember the V4 Conference as one of the highlight of your CEMS year.

Joining the V4 Conference

As part of the support team: drop us a short motivational line at v4@cems.org

As a participant: application will be open in early 2017. Stay tuned!

Visit us at facebook.com/cemsv4 or www.cemsv4.org.